Linda Ballou has extracted the essential gems from her renowned sales training seminars and concentrated them all in one pure diamond of a book. Soft Selling in the 21st Century is an easy-to-follow prescription for sure-fire sales success. Dr. Ballou covers essential preparation to sell, from goal-setting to eliminating the competition. Then she lays out a clear "Blueprint of Sales" that will guide any reader, from beginner to seasoned professional, to foolproof closings. Throughout she emphasizes the new musts for 21st century sales: educating the client and stellar service.